Renowned cartoon character “The Common Man” by R.K Laxman is going to aware us about digital payment safety. National Payments Corporation of India (NPCI) has partnered with The Times of India (TOI) for a nationwide campaign focused on digital payment safety. India’s most beloved cartoon character R.K. Laxman’s iconic Common Man will play a key role in spreading awareness about digital payment fraud.
The Common Man represents the voice of India’s average citizen through his quiet observations of society with innocence, humour, and resilience. In this campaign, he represents the millions of Indians who may feel overwhelmed by the intricacies of digital payments but are eager to learn and adapt. With his signature blend of wit and humility, Common Man will guide the public through practical tips and advice on how to avoid scams and ensure safe digital transactions.
This initiative aims to spread awareness about the different types of digital payment frauds like—
ranging from phishing and OTP scams to fake apps—and to arm users across all
demographics with the knowledge they need to conduct secure transactions through UPI. By
leveraging the emotional connection and trust that the Common Man commands, NPCI aims
to make the message of digital payment safety both impactful and memorable.
For more details visit https://www.npci.org.in/
How effective will “The Common Man” be in spreading awareness about digital payment safety?
It’s great to see “The Common Man” being used for such an important cause in today’s digital age. R.K. Laxman’s iconic character truly connects with the average Indian and makes complex topics more relatable. Digital payment safety is a crucial issue, especially as more people transition to online transactions. The collaboration between NPCI and TOI seems like a smart way to reach a wide audience. How effective do you think this campaign will be in actually reducing digital payment frauds?
It’s wonderful to see such an iconic figure like The Common Man being used to educate people about digital payment safety. The partnership between NPCI and TOI seems like a great initiative to reach a wider audience. R.K. Laxman’s creation has always been relatable, and this campaign leverages that connection effectively. His humor and simplicity will surely make learning about digital safety more engaging. How can we ensure that this campaign reaches the most vulnerable sections of society?
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